YIVES REED

Director

15 years in London now I live in South Oxfordshire & this is my favourite place to walk my dog

Yives is the strategic visionary. Although his focus is on digital and technology — he’s been on the cutting edge of digital media since 2000 — he brings a hybrid commercial skillset to the agency. His special subjects are identifying changing needs, demystifying technology, and offering inventive and effective answers to emerging challenges. He also uses his global network of contacts to ensure that Media Minds’ associates are the best-in-class.

Technology excites me, it's always ploughing forwards. I stay focused on the horizon, in anticipation of what's coming up next.

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When my son was 7 years old I asked him - what was the meaning of life and he simply answered "possibilities"

"Work like you don't need the money. Love like you've never been hurt. Dance like nobody's watching"


Satchel Paige

Love music, hi-fi and guitar

My dog Mabel as a pup!

Sucker for Danish design!