Thank you to MESA Europe for another fascinating review of both NAB and MIptv 2019
Delighted to speak on this panel; sharing the stage with Guy Bisson, Research Director, Ampere Analysis, Andreas Kohler, Managing Director, The Kitchen Germany Angela Pilello, Business Development Director, Haymillian.
Front and centre of the review was the dwindling numbers of exhibitors and visitors to the show. Notable absentees were BBC Studios, Endemol Shine, Fox and Talpa.
There are now a number of other shows in the calendar just before and after Miptv, which are genre specific or local to territory. Certainly anyone travelling from Asia, Americas and Australasia see this as an expensive and long trip. Attendees can choose more local options or simply decide just to go to Mipcom. In addition the show fell in the Easter holidays and at the same time as NAB.
A lot of discussion about how Reed MIDEM needs to re-invent the show with all sorts of ideas touted, including more focus on content development, consolidation of stand space to the main Palais building, free flights / accommodation for buyers and more flexible pricing options on tickets and stand space.
Other key points
Buyers and sellers were also trying to untangle what the launch of Apple+, Disney+ and the Warner Bros. streaming service would mean for them and the market. Given that none of them had a noticeable presence Cannes, there was little first-hand information.
The demand is still increasing for non-scripted among SVoD players.
Blockchain has its own category within technology and services and there were 11 companies at the show.
Whilst there has been some groaning about Miptv is still a key event in the calendar. For as long as it attracts businesses from all around the globe its a great way to meet in one place. With collaboration needed at earlier and earlier stages of the content development cycle we hope Miptv can reinvent and the show continues.